Immersive

360 video is a powerful tool that can be used to showcase the beauty and attractions of a destination to potential tourists, and is now revolutionizing a once quite traditional industry. The immersive experience of 360 video allows viewers to feel as though they are actually there, giving them a better understanding of what a destination has to offer before booking a physical trip. This can be particularly useful for destinations that are difficult to reach or that have unique features that are not easily captured in traditional video or photographs. For example, a 360 video of a scenic hike through the mountains can transport viewers to the top of a mountain, giving them a sense of the breathtaking views that await them if they were to visit in person. Similarly, a 360 video of a city’s nightlife can give viewers a sense of the energy and excitement of the area. We mustn’t forget those who may never get the chance to visit a destination in person, whether it be due to financial, political or physical reasons, so 360 technology in travel can provide a sense of escapism to those who are only able to ‘travel’ from home.

Gain confidence

With the cost of living around the world increasing exponentially, consumers certainly want to be sure about their decision before making a large financial commitment to a holiday, so experiencing parts of their future trip in 360 beforehand ensures there are no unwanted surprises when they arrive – they can ensure the destination is right for them, and furthermore the engaging and immersive benefits of a 360 video only enhances their excitement for the real thing. Using 360 technology to ensure that a destination is going to be the perfect choice for their travels can also increase customer loyalty and satisfaction towards the tour company they book with. And to back this up with a statistic – a recent study has shown that hotels with 360 degree videos see an increase in bookings by up to 67% compared to hotels without them – pretty impressive! 360 video gives a more accurate look at hotels, nothing can be ‘hidden’ or misleading, therefore increasing customer confidence that they are making the right decision and reducing the risk of any disappointment.

Reduce costs

360 video is also helpful for travel companies for location scouting. These videos allow travel companies to see the location in detail and determine if it’s suitable for their clients. By virtually visiting destinations through 360-degree videos, travel companies can save time and money on physical scouting trips, and better assess if a location meets their clients’ needs.

What are you waiting for?

A whole new world of possibilities for travel has been opened up by 360 video. They provide a more immersive experience, promote destinations, boost bookings, increase engagement and are a valuable tool for tour operators and travel agents. As the technology continues to improve, we can expect to see even more ways in which 360 videos will shape the way we experience travel in the future.

We are already working with multiple travel companies to transform their marketing, training and sales using 360 videos. Get in touch today to find out how we can help you too!