What is wrong with my current video content, we hear you ask?

The answer is probably nothing – we are sure your current flat videos are great – but why wouldn’t you want to make them even better?

Think of it this way – your current videos are like a slice of cake, but creating them in 360 adds the icing on the top!

Welcome to the start of a series of posts which will explain what we believe are some of the most significant benefits of showcasing your content with 360 video.

The Stats Don’t Lie

Let’s start with some statistics:

• 98% of viewers think that 360-degree video is more exciting than traditional video
• Research has shown that viewers will watch a 360 video advert for longer than a flat video.
• 52% of adults say they would buy from a brand that has VR over one that does not
• Creatives get 200% more engagement for their 360 content than on their regular posts

And when you consider the above coupled with the fact that one third of all global internet traffic is video, upgrading your videos seems to be a no-brainer, right?

Interactive & Immersive = Informative

Allowing the viewer to have more control over what they watch and how they interact with it is very important, and our 360 videos certainly offer this. Studies have shown that viewers can retain 95% more information through video than text, so generating high quality 360 content allowing the viewer to look at whatever they choose to enforces your ability to stick in their minds as a brand. This also means that 360 degree video is a great option for employee training videos and education! More on than in another post!

Sales processes can be streamlined with 360 video too, as our interactive points and pop ups allow you to get more information to consumers more quickly, leading to less customer service enquiries and a shorter, faster, and more successful sales pipeline, which is everyone’s dream!

Have we sold it to you yet? Check back soon for Part 2 for more reasons to go 360!